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Emin Hrsic
“Mildness by Design:
Developing Modern Cleansing Systems for the Next Generation of Consumers”
Consumer expectations for cleansing products are evolving, driven by growing interest in sensitive skin and scalp care, ingredient transparency, natural-origin formulations, skinification, sensory experiences, and more sustainable product formats. These trends are challenging formulators to rethink how mildness, cleansing, foam, viscosity, sensory properties, and formulation efficiency can be balanced within a single system.
This presentation explores how surfactants can be selected and combined to respond to these emerging needs. Through formulation examples, different surfactant approaches will be discussed in relation to mildness, foam quality, viscosity, cleansing performance, and sensory perception. Combinations of anionic, amphoteric, and nonionic surfactants will be explored, alongside multifunctional ingredients and emerging concentrated or solid cleansing formats.
The presentation will connect evolving consumer expectations with formulation choices, highlighting how surfactant selection and ingredient combinations can support the development of modern cleansing systems that respond to changing consumer needs.
A Little bit about our speaker…
Emin Hrsic, Ph.D., joined Kao in 2019 and has since held technical roles across Europe and North America. He earned a German Diploma degree in Chemistry (equivalent to a Master’s degree) in 2011 and a Ph.D. in Polymer Science in 2016, both from RWTH Aachen University, Germany.
After completing his Ph.D., he spent three years in the chemical industry, first as a formulation chemist and later in technical sales, before joining Kao Chemicals Germany in Emmerich. Since 2024, he has been with Kao Specialties Americas in North Carolina, where he focuses on the business development of surfactants for consumer applications.
Register Today!
Schedule:
11:00 am- Check In & Networking
11:45 am- Introductions and Announcements
12:00 pm – Lunch
12:30 pm- Speaker followed by Q&A
Menu
TBD
In case of dietary restrictions, please make sure you register your food preference. If you are unable, please email restrictions to chair-elect@midwestscc.org.
We are looking forward to seeing you all!
2026 MWSCC Board